Waitlist is an online magazine for women who want more from the content they consume. Designed for a fashion and wellness audience between 25 and 55, the brief was clear: create something that does not look like every other Serbian online magazine. The starting point was an existing logo and base colour palette, which I expanded into a fuller visual identity before moving into web design. The result is a digital magazine experience built around a strong aesthetic and a clear editorial voice. Phase one covers the full website, from homepage through category and internal pages. Phase two will bring an app and a members club for content creators. Alongside the site, the project includes social media design, presentation decks and pitch materials. Still in progress, but coming together exactly as it should.